On Advertising

When I initially launched this website, put up a bunch of pieces on etsy and Amazon Handmade a few months ago, I assumed correctly that the trick to a business of this type is advertising it correctly. Since that launch until today, I have been running in "Stealth Mode"; everything was in place, but there was no way to find it among the sea of products on etsy et al. THis allowed me to work out some of the kinks of starting up a little business. I feel like I have a decent stock and packing strategy at this point, so I am going to attempt to ratchet up the advertising a bit... Let's see where this goes...